The world of work is changing. And a lot of companies are far behind.
Enterprises are now realizing that employee engagement is at ultthe forefront of successful operations. Companies with engaged employees outperform those without by up to 202%. Nearly 31% of all high-growth enterprises now have a formal employee advocacy program, and 86% of employee advocates credit their involvement with the program as having a positive impact on their career.
While mainstream marketers define employee advocacy as a way of enabling employees to share content about their brands, in reality, it’s designed to help enterprises adapt to the changing world of work. Advocacy helps enterprises:
- Adopt modern systems of communications
- Break down silos through technology and content
- Access information from multiple devices and channels
- Connect and align all employees towards a larger purpose.
A complete digital transformation is a big step for any organization, and habits don’t change overnight. But with the right tools and support, you can gain an advantage over your competitors by adopting early.
Since enterprise social media advocacy can impact goals across multiple departments, several stakeholders are likely to be involved in the purchasing decision. If you are in charge of navigating the deal at your company, you may find yourself getting bombarded with questions that you probably don’t have the answers to.
We’ve compiled this Buyer’s Guide to help you answer these questions.
In this guide, you’ll learn more about:
- Whether or not your enterprise is ready for employee advocacy
- How to navigate the deal internally
- Common questions and concerns from Executives
- Selling the solution to Marketing
- Getting HR on board
- Common objections from Legal
- Getting approval from IT
- When to involve different stakeholders in the selection process
- Frequently Asked Questions about employee advocacy software.
Remember, the best solutions will challenge enterprises to adapt to the changing world of work.
This type of enterprise communications software should help break down silos, and enable knowledge sharing across departments. You should also spend time evaluating the vendor’s implementation plan and strategy, and the amount of support they’ll provide to help your organization reach their goals.
There’s no longer a question of whether employee advocacy is necessary for your enterprise. The question now is whether your enterprise is ready for it.
So go ahead, download this guide, and take a look! There are a few helpful checklists in there too! Let us know what you think.
